MBA Research

Trend #2: Mobile Technology

Business Trend

In our ongoing conversations with the business community*, we asked them to identify business trends impacting the workplace. Second on their list of most frequently identified trends is mobile technology.


Workplace Implications

The proliferation of mobile technology impacts how and where work is done, increases security risks and concerns, and creates work/life balance challenges as a 24/7 access and availability mindset begins to characterize business. It necessitates constantly changing IT systems and the redistribution of work between internal and outsourced personnel. The technology positively impacts environmental concerns through reduced commutes and decreased business travel (teleconferences, virtual meetings, etc.). Mobile modifies customer routines and disrupts traditional business models. Customers use their mobile devices to replace and/or enhance activities that they previously carried out in brick and mortar stores and on their PCs. Consumers expect on-demand purchase and viewing capabilities for entertainment and news instead of the more programmatic consumption that occurs through traditional television sets, stereos, and newspapers.


Classroom Implications

All business administration students need to recognize the security risks associated with mobile technology and how to minimize those risks. They should consider the amount of data available and how it can be used for positive and negative purposes. Teachers should encourage them to look for innovative ways of using mobile technology to facilitate work assignments. They need to stay current on new and emerging technologies so that they know the capabilities and limitations of mobile tools. All of these students need to understand that businesses cannot compete on the basis of price alone. They need to identify factors beyond price that businesses can leverage to compete successfully in today’s marketplace.

Marketing students need to learn how to amplify promotional investments through the use of mobile technology. They need to be able to make their marketing communications easy to read and attractive to view on mobile devices. These students need to determine how to make all customer touch points mobile friendly. They need to learn how to integrate designs across multiple channels. Some marketing students need to use web analytics and work with unstructured data.

 

*Finance Executive Advisory Panel, Columbus, OH, May 21, 2013
*Marketing Executive Advisory Panel, Dublin, OH, May 22, 2013
*Management and Administration Executive Panel, Dublin, OH, May 23, 2013